Privacy policy

Last updated 10 November 2026

This policy explains what information Amethyst (playamethyst.co.uk, "we") collects, why, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

What we collect

• Account details: your username and password. Passwords are stored only as a secure hash — we can't see them.
• Game and site activity: your play-money balance, bets, game results, chat messages, private messages and settings, so the site works and is fair.
• Technical data: your IP address, browser type and login times, used for security, to stop cheating and abuse (for example multiple accounts), and to keep the site running.
• Push notifications: only if you turn them on.

Cookies

We use an essential cookie to keep you logged in, and your browser's local storage to remember settings such as your theme. We don't use these to track you on other sites.

Advertising (Google AdSense)

We show ads from Google. Google and its partners use cookies to serve ads based on your visits to this and other websites. Google's use of advertising cookies lets it and its partners show you ads based on your browsing. In the UK and EEA we ask for your consent before personalised ads are shown, and you can change your choice at any time.

You can opt out of personalised advertising at Google Ads Settings or www.aboutads.info. Read how Google uses data at policies.google.com/technologies/partner-sites.

Why we use your data

To provide your account and the games (contract), to keep the site secure and fair (legitimate interests), and for personalised ads only with your consent.

Who we share it with

Our hosting provider (Railway), Cloudflare (network and security), and Google (advertising). We never sell your personal data.

How long we keep it

Account data is kept while your account is active. Security logs are kept for up to 30 days. Ask us to delete your account and we'll remove your data, except anything we must keep by law.

Your rights

You can ask for a copy of your data, or ask us to correct or delete it, by emailing support@playamethyst.co.uk. You can also complain to the Information Commissioner's Office at ico.org.uk.

Children

Amethyst is for adults aged 18+. We don't knowingly collect data from children; accounts found to belong to under-18s are deleted.